Realtor Success Blog

Real estate transaction management software provides you with a centralized system for storing and managing transaction data. These programs let you keep those all-important real estate documents in one place and generate valuable reports about your customers. Here are five signs that it's time to invest in this technology.

1. You Want to Generate More Leads

Real estate transaction management systems help you generate leads so you can close more sales. This software monitors buyers, sellers, and clients with features like customer profiles — digital portraits of your customers that include useful information for decision-making.

A real estate transaction tool lets you add notes to a customer's account so you can keep track of every interaction in the real estate sales cycle. Alternatively, use a transaction management system to deliver personalized marketing messages at both the search and purchase phases of a customer's journey.

2. You Don't Have Enough Information About Your Customers and Clients

Real estate transaction management programs provide you with detailed analytics at various stages of the sales funnel. This software collects data from multiple sources so you can make better decisions and solve problems quickly. You can generate brokerage and lender reports, for example, or access stats about your team.

3. You Want to Improve Customer Service

Homebuyers value customer service. However, 42 percent of customer service agents can't solve customer issues because of outdated software and unnecessary applications. With a real estate agent transaction management tool, you can improve your customer service credentials. Think of this software as a management tool and a customer service platform rolled into one.With access to notes and analytics, you can manage customer contacts and resolve complaints before they escalate. Your customers will also be more likely to refer your services to friends and family. Forty-two percent of sellers find real estate agents through referrals, making customer service crucial for your business.

4. You Are Constantly Missing Deadlines

Missing deadlines can have a detrimental impact on your real estate business. A transaction management tool provides you with a solution. These programs help you manage your time more effectively with built-in reminders — you'll receive a notification when you have an important appointment, for example — personal checklists and calendars. This way, you can keep on top of looming deadlines and plan for the future.

5. You Spend Way Too Much Time on Administrative Tasks

Transaction management programs automate many of the administrative tasks associated with real estate management, so you can focus on other areas of your business. One expert says that the right type of software could reduce the amount of time you spend on each transaction by as much as 20 percent.

With a transaction tool for real estate, you can create workflows for each of your clients and limit the time you spend managing home buyers and sellers.

Real estate agent transaction management software streamlines back office functions like accounting and record maintenance while helping you connect with your customers.

Lead2Deed — a real estate agent transaction tool that combines customer relationship management functions with powerful analytics — provides you with more control over your property listings and transactions. Click here to try a free trial.